Casey McLaughlin, President and Field Sales

Casey McLaughlin, co-founder of Pro/Line Marketing Inc. in 1990 has over 38 years experience as a manufacturer’s representative specializing in large equipment for the foodservice and bakery industries.  Casey has been President of Pro/Line since 2004.  His duties include territory work with end users, consultants, dealers and service agents along with company administration.  He is known for his knowledge of steam equipment, cook chill systems, gas cooking lines and suites, frying systems and various types of ovens.  His duties include marketing, engineering assistance, sales management and on going staff training. 

Casey was local MAFSI Chapter 24 President and a MAFSI Board member for many years.  He is CPMR, CFSP, Serve Safe Certified and has been involved with local charities including the new kitchen at Teen Challenge, a drug and alcohol rehabilitation facility in Oakland.

Malcolm Cerri, Vice President and Field Sales

Malcolm Cerri has been with Pro/Line Marketing Inc. since 1998, specializing in heavy-duty equipment for both foodservice and bakery market segments. He has over twenty years experience as a foodservice operator, and five years experience as a bakery owner. Vice President and partner since 2004, his current responsibilities include sales management, development and implementation of marketing programs, consultant education, principle relationship management, and employee development through ongoing training.

Malcolm is a member of MAFSI, and is CFSP, CPMR, Serve Safe, and Steam Pro Certified.

Sue Lambert-Cerri has been with Pro/Line Marketing since 2009 as Office Manager. She has 22 years of experience in the mortgage industry. Sue held senior management positions in customer service and operations. She is responsible for overall office operations and customer support.

Natalie Gore, Inside Sales

Natalie has been with Pro/Line Marketing since 2007. She has 12 years of accounting, office manager, and customer service experience. Her background also includes computer programming and the mortgage industry. She is responsible for quotes, order processing, customer service and sales support. Natalie was instrumental in creating paperless order and job tracking systems that have improved our response to dealers and principals while reducing our environmental footprint.

Erik Van Orman has been with Pro/Line Marketing Inc. since 2005. He has over twenty years of sales and marketing experience in the foodservice industry. His responsibilities include working with dealers, consultants, end-users and service agencies. He has received much praise for his positive attitude and his ability to help his customers find solutions.  

Erik is a member of MAFSI and is Steam Pro Certified